By George P. Schell, Ph.D., University of North Carolina at Wilmington
If online courses are to become a permanent feature of
higher education—not merely a fad of the dot-com era—college faculty must
believe that developing online materials has academic value. In addition, such
online education requires certain resources to be in place. Resources
technological in nature are easy to identify: computers with browser software,
Internet access, servers, and so forth. Other resources are less obvious:
computer skills of both students and the developers of online materials, and, an
essential component: the resources needed to sustain that development. As
content and concepts in college courses evolve, so must online materials. And
as technology changes, so do the delivery methods for online materials. Faculty
must be motivated to update and renew their course materials and keep up with
advances in their delivery. Is faculty motivated? And just how do the
perceptions of academics in the US compare with the views of their counterparts abroad?
I conducted a study to examine the similarities and
differences between U.S. and non-U.S. faculty in their perceptions of developing online course
materials, taking into account such factors as resources and demographics. The
results demonstrate that U.S.
and non-U.S. faculty share similar views on the academic value of Web-based
materials despite varying demographics.
The efficacy of online course materials has already been
established (Alvi et al, 1997, Benbunan-Fitch, 2002, Hiltz and Turoff, 2002).
Faculty continues to develop and deliver online course materials even though
they realize it may hinder their academic career (Schell, 2004). Faculty seems
to be devoted to the development of online course materials even after the
initial incentives have been discontinued. The motivation for faculty to
develop and deliver online materials appears to endure beyond the monetary and
professional reward systems.
There is, however, little research regarding the
similarities and differences among faculty that develop these materials. The U.S. currently
accounts for the majority of Web use, however, non-U.S. countries are
increasing their Web use and the amount of content posted on the Web. It is
useful to examine non-U.S. views about online materials because the Internet
knows no borders.
I developed a survey to collect information about individual
faculty members, their schools, and each member’s perception of the academic
value of developing online course materials. For this analysis, schools in the United States and non-U.S. schools were compared. There were 481 observations from U.S. schools
and 48 observations from non-U.S. schools. Of these 48, 26 countries were
represented: from Australia
to Saudi Arabia; Mexico to Turkey;
the United Kingdom to the Ukraine. It was
important for this article that non-U.S. schools represented many different
countries—no more than six observations came from a single non-U.S. country.
Responses from Canada (36 observations) are not
included in this analysis. It was felt that while Canadian schools are
certainly distinct from schools in the United States, Canadian faculty
might not be viewed as distinctly non-U.S. because of the close proximity of
the two countries, the shared conference experiences that result, and faculty
training in each other's universities.
All those surveyed have developed and used online course
materials so that they would be able to express their views based upon
first-hand experience. Only responses from colleges offering at least a
bachelors degree were included in the analysis. Again, the focus of the survey
is to determine the academic value placed on developing online course
materials.
SURVEY SAYS
It’s important to note that an analysis of variance was
performed on questions from the survey. The results were informative in
situations where significant differences were found and also where no
significant difference was found.
The distribution between public versus private institutions
were very similar. The sizes of the academic institutions were also similar:
The most frequent response was a school size less than 5,000 students (about
ten percent of respondents reported more than 30,000 students). Doctoral
programs were offered frequently at responding U.S. and non-U.S. schools. The
length of time the respondents had been teaching was similar and their computer
expertise/experience was also similar.
Overall, non-U.S. faculty places a higher academic value on
developing online materials than U.S. faculty. The reason may be
that non-U.S. faculty members generally have a more favorable opinion of the effectiveness
of the online learning experience. Faculty was asked "How would you
compare the effectiveness of a Web-based learning experience to a traditionally
taught learning experience?" Their responses are shown in Table 1. The
differences did not prove statistically significant but the trend of the last
two responses implies non-U.S. faculty believes more deeply in the
effectiveness of Web-based learning.
The terminal degrees attained by respondents were markedly
different: 48.9 percent of non-U.S. faculty had master’s degrees while 44.7
percent had doctorates. In contrast, U.S. respondents reported 22.9
percent had master’s degrees while 74.8 percent had doctorates. The
distribution of job titles reflects the differences in terminal degrees. Table
2 shows titles from adjuncts to full professors. (Note that the rank of the
respondent was evenly distributed among the categories of professorship for U.S. and
non-U.S. faculty.)
TABLE 1: COMPARE WEB-BASED AND TRADITIONALLY TAUGHT LEARNING
EXPERIENCES
Web-based experience is much less effective than
traditionally taught experience
NON-U.S. RESPONSE: 0.00%
U.S. RESPONSE: 2.10%
Less effective than traditionally taught experience
NON-U.S. RESPONSE: 17.00%
U.S. RESPONSE: 20.10%
Equivalent to traditionally taught experience
NON-U.S. RESPONSE: 27.70%
U.S. RESPONSE: 37.30%
More effective than traditionally taught experience
NON-U.S. RESPONSE: 40.40%
U.S. RESPONSE: 31.20%
Web-based experience is much more effective than traditionally taught experience
NON-U.S. RESPONSE: 14.90%
U.S. RESPONSE: 9.30%
TABLE 2: DISTRIBUTION OF RESPONDENTS’ RANK
full time adjunct/lecturer
NON-U.S.: 31.10%
U.S.: 7.70%
assistant professor
NON-U.S.: 15.60%
U.S.: 23.00%
associate professor
NON-U.S.: 17.80%
U.S.: 24.80%
full professor
NON-U.S.: 13.30%
U.S.: 27.60%
To rank the importance of teaching and research in regards
to promotion and tenure, a scale of zero to ten was used—a value of zero meant
no importance while a value of ten meant critical importance. Fifty percent of
the non-U.S. respondents' reported a nine or ten value for research while only
19.1 percent reported nine or ten for the importance of teaching. However, only
31.1 percent of U.S. respondents reported values nine or ten for research importance and 38.9
percent for teaching. The non-U.S. respondents clearly respect research as an
academic endeavor more than their U.S.
counterparts while U.S.
faculty is more concerned about teaching.
In earlier studies (such as Schell, 2004) a negative
relationship was found in U.S. schools between the value of research and the value of developing online
materials. However, non-U.S. schools show a positive relationship. This may be
due to their higher opinion of an online learning experience. On the other
hand, the survey shows that U.S.
faculty uses online materials significantly more than non-U.S. faculty. These
intuitively conflicting results appear to be caused by a fewer resources
available to non-U.S. students.
While few schools from either group required their students
to own computers (6.4 percent for non-U.S. and 8.1 percent for U.S.), the
computer lab resources available to students differed significantly. While only
5.9 percent of U.S.
respondents reported their resources were either "not enough" or
"poor,” 29.8 percent of non-U.S. schools associated their lab resources
with these categories. In fact, 40.1 percent of U.S. respondents reported their lab
resources were "excellent." While non-U.S. faculty may have a higher
regard for online materials, their responses show non-U.S. students have less
access to the resources required to consume online materials.
Both U.S. and non-U.S. faculty note a significant increase in the effort required to
incorporate technology into their courses. While the responses between U.S. and
non-U.S. faculty were not statistically different, the increase itself is
significant. Over 25 percent of respondents from both groups reported a value
of nine or ten (labeled "increased dramatically") when asked if their
efforts had increased.
Both groups were asked their views of the academic value of
developing online materials as it affects the promotion and tenure decision.
The respondents' believed there was more value in development of online
materials compared to the beliefs of their colleagues, chairs, promotion/tenure
committees, or administrators. The U.S. and non-U.S. responses were
not statistically different. However, in one respect the non-U.S. respondents
were more optimistic than their U.S.
counterparts.
The scale of choice was from zero (“no academic value”) to
ten (“critical”). Looking at the responses of the faculty members' views across
all values from zero to ten, there was little difference. However, we can
estimate the momentum of the views by comparing the optimistic responses (the
value is critical) to the pessimistic values (no value to develop online
materials). Differencing the percentage of respondents reporting a value of
nine or ten versus respondents reporting zero or one will provide a measure of
the optimism of the respondents.
The difference of optimistic (nine or ten reported) compared
to pessimistic (zero or one) was 15.2 percent compared to 2.2 percent for
non-U.S. faculty. U.S. faculty had a 10.8 percent optimistic view versus an 8.2 percent pessimistic
view. Non-U.S. faculty is clearly more optimistic in the view of developing
online materials as an academically valuable effort.
THE SIMILARITIES ARE EVIDENT
While there are differences between non-U.S. faculty and
their US counterparts, there is much common ground. When it comes to believing in the
value of developing online course materials, both groups agree there is
academic value. Both groups also respond that their colleagues, chairs, and
administrators attribute less value to developing online materials.
It appears that non-U.S. faculty place higher academic value
on developing online materials. They feel more strongly in the value of
developing materials to help them achieve promotion and tenure. And while both
groups rate the efficacy of online course materials higher compared to
traditional face-to-face teaching, non-U.S. faculty believes more strongly that
online course materials are more effective.
These results are surprising because non-U.S. faculty
reported that their students have less access to the technology needed to
utilize online materials. Personal ownership of computers, as well as the
access to computer lab resources, is lower for non-U.S. respondents.
The survey did not contain questions that would explain the
oddity of non-U.S. faculty believing more in the value of online course
materials even though they have less resources. Perhaps that is the answer
itself: Those less affluent with resources tend to regard their worth higher.
The bottom line is that both U.S. and non-U.S. faculty believe in the academic value of developing online course
materials – Non-U.S. faculty even more than their counterparts in the U.S. As the
utilization of Web resources shifts towards greater and greater non-U.S. users,
we can only expect that the development and use of online course materials will
grow.
REFERENCES
Alvi, M., Yoo, Y., and Vogel, D. (2000). Using Information
Technology to Add Value to Management Education. Academy of Management
Journal, December 1997, 1310-1333.
Benbunan-Fitch, R. (2002). Asynchronous Collaboration Around
Multimedia Applied to On-demand Education. Journal of MIS, Spring 2002,
117-145.
Hiltz, S. and Turoff, M. (2002). What Makes Learning Networks
Effective? Communications of the ACM, April 2002, 56-59.
Schell, G. (2004). Universities Marginalize Online Courses.
Communications of the ACM, July 2004, 53-56.